Salesforce
CRM leadership since 1997, Salesforce Solutions since 2005
Atlantic Technologies’ CRM expertise began in 1997 and was further strengthened in 2005 with the official Salesforce partnership. Since then, we have delivered end to end projects integrating intelligent processes to improve sales, marketing, and customer service.
We guide projects with a results driven approach: from listening to the customer, to process analysis and CRM strategy definition, up to implementation and platform governance.
Thanks to ongoing updates of Salesforce certifications, we guarantee specialised skills across Sales, Service, Marketing, Integration, and Analytics, combined with extensive industry knowledge and international best practices.
A recognition of our commitment and the quality of the work carried out with our clients has come through the Salesforce awards: from “Rising Star” in 2023, to “Consulting Implementation Partner of the Year” in 2024 and 2025, up to the “Sales Excellence Partner of the Year” received this year. These awards confirm our role as a trusted Salesforce partner and the tangible value we create for our clients.
The evolution of the CRM toward an AI powered business
We’ve seen the CRM evolve from a relationship management tool to an ecosystem powered by artificial intelligence.
With Agentforce, we guide companies in leveraging Salesforce AI to automate complex activities, empower teams, and turn data into fast, informed decisions, delivering personalised, scalable experiences.
To fully unlock this potential, technology alone is not enough. Introducing AI within the organisation requires a guided approach: solid data governance and a prepared corporate culture. This is why we integrate a structured adoption approach (Change Management) into our Salesforce projects. Thanks to MuleSoft and API first architectures, we connect Salesforce with different systems, ensuring continuity, scalability, and real time information flows.
With our suite of CRM and AI services, we help companies get the most out of their solution, improving operational efficiency, stakeholder engagement and the ability to grow sustainably.
We support the strategic management of complex digital transformation initiatives having multiple waves or project streams, ensuring coordination, monitoring, and control of the elements that are critical to project success.
Using a structured method, we oversee all strategic and operational areas, ensuring that each phase contributes to achieving business goals.
Our governance model ensures close collaboration between internal teams and customer teams to plan, guide, and oversee the evolution of innovation initiatives, transforming strategic goals into concrete, measurable results.
Many companies struggle to identify concrete and measurable AI applications for their businesses. Atlantic Technologies guides organisations in defining AI use cases aligned with CRM processes through a five step process: from opportunity identification to detailed analysis, KPI definition, and project planning.
Specialised training is provided in parallel to support AI adoption within the company, including workshops on technology and use cases related to specific processes.
Accelerators
Sales for Manufacturing
The solution has been designed with the aim of supporting sales teams in industrial and manufacturing companies, particularly multinational companies with multiple branches and business units. Configurable and customisable according to the company's needs, our acceleration allows the agile implementation of Salesforce Sales Cloud.
Service and Field Service for Manufacturing
The package solution for the complete adoption of Salesforce Service and Field Service allows for more proactive and efficient technical assistance in the field, in the manufacturing industry.
Sales Cloud for Automotive
Our packaged solution delivers modules and processes built on industry best practices for the Automotive & Car Dealer industry. It is configurable and customisable, leveraging standard Sales Cloud capabilities and designed for multibrand and multi‑location organisations. It empowers sales teams to manage the sales cycle more effectively, providing a tailored experience aligned with the industry’s operational models.
Tender Procedure Management with Sales Cloud
Our accelerator, based on the standard Sales Cloud module, supports companies in the end-to-end management of tender processes. It is configurable and customisable, designed to manage complex, multi-lot tenders. It centralises all tender-related information, documents and activities on a single platform, improving coordination, control and speed of execution throughout the entire tender lifecycle. A productivity accelerator, designed for companies that want to compete with speed, order and precision.
Deliverability Monitoring and Improvements
With our accelerator, we analyse configurations, data and performance to identify critical issues and optimise sending processes. We also provide strategic support on segmentation, a key element in improving engagement, open rates and domain reputation. The goal is to ensure the delivery of communications and maximise the effectiveness of email marketing investments.
OCR Scan
Atlantic Technologies' AI solution allows to quickly digitise documents, business cards and visual content, transforming them into structured data directly in Salesforce. Thanks to OCR technology, the system automates the collection and entry of information, reducing manual tasks and improving data quality and completeness. The solution allows to generate leads in real time, enrich and deduplicate them in the CRM, associate them with campaigns or events, and track contact participation. This enables companies to speed up the management of data collected in the field, improve sales follow-up, and make marketing and event activities more effective.